This summer we got to sink our teeth into developing fun and informational social media content pieces for National Geographic’s SharkFest 2021. We produced 20 innovative concepts to grab audience attention and drive viewership – executing 8 concepts across various platforms.
We framed information in new ways to help viewers connect with and be drawn to these magnificent creatures. These fin-tastic videos drove home the message: Sharks are varied and vital parts of their ecosystems – not to be feared but revered!
Ready for a taste?
The centerpiece of these videos was a parody of the Golden Girls theme song titled, “Thank You For Being a Shark” which won a gold Clio for long form social video. The lyrics were developed as a collaboration between our team and National Geographic and our sister company Noise Distillery reperformed the song.
What’s For Dinner?
Hammerhead Shark Instagram Stories
The whimsical What’s For Dinner? Instagram Stories highlighted the broad diets of various shark species using cheeky visuals. Did you know that Hammerhead Sharks use their uniquely shaped heads to pin down their favorite meal? Nailed it!
Around The World
Bon voyage! This sprightly social
piece whisked us away to destinations around the world to catch a glimpse of different sharks in their various habitats.
Around the World
Bon voyage! This sprightly social piece whisked us away to destinations around the world to catch a glimpse of different sharks in their various habitats.
Save Our Sharks
The educational Save Our Sharks video underscores the dangers that humans pose to sharks. That’s right, despite popular belief, humans are a bigger threat to sharks, not the other way around.
