WE GOT A TASTE AND WENT BACK FOR ANOTHER BITE
In order to celebrate Nat Geo’s 10th anniversary of SharkFest, the Cerebral crew took a deep dive into the many aspects of these magnificent creatures. Following up our award winning contributions to last year’s campaign, our team created over 55 deliverables spanning seven creative executions including social media strategy from our sister company Gigawatt Group. From blissful moments in Seas the Day to bizarro factoids in WTFin!, we showed the world why sharks are the coolest creatures in the ocean.
SEAS THE DAY
WE ALL NEED A LITTLE SELF CARE IN OUR LIVES
…and with Seas the Day, we’re reminded to just breathe. These meditative pieces allow the viewer to take a moment and be present. A wave of calm is created by the synergy of serene sharks, calming mantras, and tranquil soundscapes. Serenity now, indeed.
SHARK TALES THROUGH HISTORY
Epic tales of these magnificent beasts can be found throughout history. Some are true, some are myths, all are captivating. We selected 4 diverse tales that showcased the creature’s global and cultural impact and developed a playful pastiche that anchored and united these varied tales.
SHARKS OF THE ZODIAC
We aimed for the stars with this concept. The playful collection of cards unlocked the secrets of everyone’s inner shark and gave Nat Geo’s followers a more intimate connection to the true stars of SharkFest…Sharks! A constellation of bold typography, iconography, and dynamic photography formed each piece. The stars truly aligned.
How can we fully express the weirdness of the weird world of sharks and make viewers exclaim, WTF?!?! WTFin! explores some of the, ahem, odder aspects of these marvelous marine creatures. Against a quick paced, motion heavy edit, a droll voice talks about fascinating facts, like…intrauterine cannibalism…