We were approached by the creative team at Accenture Federal Services to help them create a teaser video for The Forge®, the innovation hub for their federal customers.
The Forge® is a unique place where tech, design and talent converge to solve problems for federal agencies and move their missions and people forward.
To capture the uniqueness of The Forge®, the teaser needed to stand out from everything else in the market. Their concept was to juxtapose the service offerings of The Forge® with the process of forge welding which is used to create Damascus Steel; both embrace change to create something strong, beautiful and highly functioning.
Needless to say, the chance to shoot at a blacksmith shop, with the fire and sparks that would come with it, was incredibly exciting for the entire team.
We knew the imagery would be powerful and that it would feel distinct. Jay Selway, Creative Director for AFS collaborated with Cerebral Lounge Director, Lee Konen to establish an aesthetic that would position the fiery blacksmith shop as a metaphor for the high-impact consolidation of ideas in The Forge®.
